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  • 26 2018-05
    When will China's furniture industry enter the era of brand success?
    In recent years, the furniture industry in China, including Southeast Asia, Poland, and Mexico, which is headed by China, has gradually occupied nearly 30% of the international market share. However, one problem that cannot be overlooked is that even though Chinese furniture manufacturers seem to have earned a lot, there are still no industry oligarchs in the true sense of the industry. Rely on traditional high and low labor costs to make money. The brand confusion of the furniture industry So, why does the furniture industry, which does not lack capital, fail to emerge the real big brand? There are roughly two arguments in this industry. One argument is that low profits lead to the low end of the brand. China's furniture is at the low end of the world's industrial chain. Its products are in the middle and low grades, and are facing the pressure of rising international material prices. Therefore, the phenomenon of low profit is common in Chinese furniture. Behind the low profits of Chinese furniture, most companies rely on copycating, resulting in a strange phenomenon that domestic furniture style cycles are shorter than the international cycle: a mature foreign furniture style is popular in 5 years, and in recent years, domestic furniture styles It was updated at a speed of about 3 months. Jia Qingwen, chairman of the China Furniture Association, said that the plagiarism of the entire furniture industry has become a "tradition": the small factory imitates the big factory, the big factory imitates foreign countries, and similar companies imitate each other. This has led to the Chinese furniture brand. It has not become a climate. Another argument is that brand building lacks initiative. In the past, furniture companies were making more primitive accumulations, doing far more and speaking less. Most of the companies have faced a situation where they do not know how to spend after completing the initial capital accumulation. According to the reporter's u
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